Buena, New Jersey – The Buena community and neighboring towns are grieving the tragic loss of Deserie Cincotti, a 48-year-old woman whose life was cut short in a devastating pedestrian accident on the evening of Wednesday, October 8, 2025. The fatal collision occurred along Route 322, near the well-known Custard Castle ice cream stand, leaving residents in shock and sorrow as authorities continue their investigation into the heartbreaking incident.

According to preliminary reports from local law enforcement, the incident unfolded around 8:45 p.m. when a vehicle traveling eastbound on Route 322 struck a pedestrian who was attempting to cross the roadway. Emergency responders from the Buena Borough Police Department and Atlantic County EMS rushed to the scene after multiple 911 calls reported a person lying unresponsive on the road. Despite immediate medical assistance, Deserie Cincotti succumbed to her injuries before she could be transported to the hospital.

Witnesses described the crash as sudden and tragic, occurring in a poorly lit stretch of the roadway where visibility is limited after dark. The driver involved in the collision remained at the scene and cooperated fully with investigators. Authorities have confirmed that no charges have been filed at this time, though the investigation remains ongoing as accident reconstruction specialists work to determine the exact circumstances that led to the fatal event.

The news of Cincotti’s death has cast a shadow of sadness over the tight-knit Buena community, where she was known for her kindness, humor, and unwavering dedication to her family. Friends and loved ones gathered at the scene Thursday morning, leaving flowers, candles, and handwritten notes near the site of the crash—a growing memorial that stands as a testament to how deeply she was loved and how profoundly she will be missed.

Residents described Cincotti as a person who brought warmth and light into every room she entered. “She had a way of making people smile,” one neighbor shared. “This community feels emptier without her.” The outpouring of grief has been immense, as friends, colleagues, and family members struggle to process the sudden and senseless loss of someone who meant so much to so many.

Officials from the Buena Police Department have urged caution for both motorists and pedestrians, reminding the public of the importance of safety and awareness along high-traffic areas like Route 322. They are also appealing to anyone who may have witnessed the incident or who may have dashcam footage from the area around the time of the crash to come forward to assist in the ongoing investigation.

Community organizations and local churches have come together to offer support to the Cincotti family, providing meals, counseling, and assistance as they navigate this painful time. Plans for a candlelight vigil are reportedly underway, with residents hoping to honor her memory and advocate for improved lighting and pedestrian safety measures along Route 322.

As the investigation continues, authorities have not released further details regarding contributing factors such as speed, distraction, or visibility conditions. However, they have confirmed that alcohol is not believed to have played a role in the tragic accident.

The loss of Deserie Cincotti has left a lasting void in Buena—one that words can scarcely capture. Her family, friends, and neighbors are united in mourning and remembrance, holding onto the cherished memories of her laughter, compassion, and love for life. In the days to come, as the community gathers to celebrate her life, her spirit will continue to live on in the hearts of all who knew her.

Anyone with information about the accident is urged to contact the Buena Borough Police Department at (856) 697-2810. Authorities continue to seek witnesses who can help bring clarity to this tragic event and provide closure to a grieving family and community.