MELBOURNE, Fla. – Ron DiMenna, Visionary Founder of Ron Jon Surf Shop, Passes Away at 88
MELBOURNE, Fla. – Ron DiMenna, Visionary Founder of Ron Jon Surf Shop, Passes Away at 88
MELBOURNE, Fla. — It is with profound sadness that the surfing community and business world mourn the passing of Ron DiMenna, the beloved founder of Ron Jon Surf Shop. DiMenna passed away peacefully on September 6, 2025, at the age of 88, leaving behind a legacy that transformed the surf retail industry and inspired generations of surfers worldwide.
Born in the 1930s, Ron DiMenna grew up with a love for the ocean that would shape his life and career. He pursued his passion for surfing with dedication, and this love eventually became the foundation of his business ventures. His vision was not only to create a retail store but to establish a hub for surf culture that welcomed enthusiasts from all walks of life.
In 1959, DiMenna co-founded Ron Jon Surf Shop in Cocoa Beach, Florida. What began as a modest store quickly grew into a cultural icon, attracting locals and tourists alike. DiMenna’s innovative approach to retail—combining surfboards, apparel, and lifestyle products under one roof—redefined the shopping experience for surf enthusiasts. His attention to customer service and deep understanding of the surfing community helped establish Ron Jon as a household name.
Over the decades, Ron Jon Surf Shop expanded into multiple locations across the United States, each maintaining the founder’s commitment to quality and authenticity. The flagship store in Cocoa Beach became a destination in its own right, drawing millions of visitors annually. DiMenna’s influence extended beyond commerce, as he cultivated a sense of community among surfers and promoted the sport on a global scale.
DiMenna was known for his hands-on leadership style. Colleagues and employees often spoke of his approachable demeanor and genuine interest in people. He was deeply involved in day-to-day operations, mentoring young entrepreneurs and sharing his insights into business and life. His guidance shaped countless careers and left a lasting impact on the surf industry.
Beyond his professional achievements, DiMenna was a devoted family man. Friends and family remember him as warm, generous, and endlessly curious. He valued experiences over material possessions and believed in nurturing connections with those around him. His love for the ocean extended into philanthropic efforts, supporting local surf programs, environmental initiatives, and youth development projects.
His legacy is also visible in the cultural imprint he left behind. Ron Jon Surf Shop became synonymous with the spirit of adventure, freedom, and the joy of surfing. DiMenna’s vision created more than a business—it became a lifestyle brand that continues to resonate with both seasoned surfers and newcomers to the sport.
Community members and fans from around the world have shared tributes, recalling personal stories and expressing gratitude for his contributions. From surfboard lessons to charitable initiatives, DiMenna touched countless lives and fostered a sense of belonging within the surfing world.
Ron DiMenna’s passing marks the end of an era, but his influence remains enduring. The principles he championed—innovation, inclusivity, and a love for the ocean—will continue to guide Ron Jon Surf Shop and the broader surf community.
A private memorial service will be held for family and close friends, with a public celebration of his life and achievements planned for later this year. Ron DiMenna’s life serves as a testament to passion, perseverance, and the power of following one’s dreams, leaving a legacy that will be remembered for generations to come.
