On May 13, 2025, Mexican beauty influencer Valeria Márquez was tragically shot and killed during a live TikTok broadcast from her salon, Blossom the Beauty Lounge, in Zapopan, Jalisco. The 23-year-old, known for her beauty and lifestyle content, was interacting with her audience when a man posing as a delivery person entered and opened fire, fatally wounding her in the chest and head. The assailant fled the scene on a motorcycle, and authorities have yet to identify or apprehend him.

Márquez had previously expressed fears for her safety on social media, suggesting concerns about a former partner. The Jalisco State Prosecutor’s Office is investigating the incident as a potential femicide, reflecting broader concerns about violence against women in Mexico. Her death has sparked widespread mourning and discussions about the safety of women and public figures in the country.

The incident underscores the dangers faced by influencers and the broader issue of gender-based violence in Mexico. Authorities continue to investigate, and the public awaits further developments in this tragic case.