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Victim Fatally Shot at Red Bird Mall in Dallas Identified

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DALLAS, TEXAS – A beloved local business owner and community mentor was shot and killed Monday inside a cookie shop at Red Bird Mall in Dallas following a reported altercation with a customer.

The victim has been identified as Jay, affectionately known by friends and clients as “Mr. Jay.”

According to witness reports, a female suspect entered the cookie shop and became involved in a verbal dispute with Mr. Jay.

The situation escalated quickly. Witnesses say the woman jumped over the counter, pulled out a firearm, and shot the employee twice in the head.

The suspect then reportedly fled the scene in a white SUV but later arrested.

Dallas Police responded to the scene around 2 p.m. and placed the mall under immediate lockdown as emergency crews arrived.

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Mr. Jay was pronounced dead at the scene.

Authorities have not yet released the suspect’s identity.

The investigation remains active, and Dallas Police are urging anyone with information to come forward.

The sudden loss of Mr. Jay has sent shockwaves through the Dallas community, particularly among small business owners, clients, and mentees who knew him personally.

Brandon Denson, a long-time associate and mentee of Mr. Jay, shared a heartfelt tribute on social media:

“One of my mentors, Mr. Jay, has tragically been shot and killed at his cookie business in Red Bird Mall. I am deeply hurt by this news. Mr. Jay taught me a great deal about the shirt printing business. We’ve worked together since 2016. When he moved into the cookie business, I purchased his used equipment, and we stayed in touch through various creative collaborations, including the Flykonic brand.”

“Just last week, we shared a warm exchange about life and business. He always had encouraging words and would often tell me about people he saw wearing our designs during his travels. He brought humor, kindness, and mentorship into my life and so many others. Mr. Jay was incredibly kind, even to my children. This is a devastating and senseless loss.”

Mr. Jay was well-known not only for his entrepreneurial spirit but also for his generosity, professionalism, and positive influence on those around him.

The Dallas Police Department continues to investigate the fatal shooting and is working to locate the suspect.

Officials are asking anyone who witnessed the incident or who may have surveillance footage or information regarding the suspect’s whereabouts to contact police or Crime Stoppers immediately.

Further updates will be provided as the investigation develops.

In the meantime, the Red Bird Mall community mourns the loss of a respected figure whose life was cut tragically short.


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